How Embarassment for Monash University

[icyfroth]

Monash University mocked on Buzzfeed

Monash University has won a mention on one of the internet’s most popular viral news websites, Buzzfeed, but for all the wrong reasons.

The Melbourne university was mocked over a typo in a highly visible advertisement that appeared on a tram shelter in Melbourne last month.

The ad read "What’s more brilliant then a Monash degree," when it should have said "What’s more brilliant than a Monash degree".

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Ok anyone can make a typo , but what happened to proofreading? How many hands would that have gone through before it was signposted, and no-one picked it up?

[freakiness]

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@icyfroth wrote:

OH and I travel on the M5 down to Campbelltown fairly regularly (NSW), passing Hurstville. I did a double-take on one occasion when we passed the the sign for Hurstville and it said Hurtsville instead.

I wish I'd had the presence of mind to take a pic of it because OH didn't believe me.

The next time we passed it had been corrected.

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Yep, I often find myself wishing I'd done the same  😄

What I meant about instructions is that those who do the take by second nature can leave pieces of important information out without noticing it's missing. If the reader can't follow the steps maybe there is something missing or lacking in detail.