I wouldn't go with the trademark Newstart ...
French Connection (also branded as FCUK)
The company also threatened legal action against the political youth organisation Conservative Future, which had briefly adopted the spoof abbreviation "cfuk" (short for "Conservative Future UK").[8]
Another judge reportedly expelled a potential juror from his courtroom for wearing one of the "fcuk" range of T-shirts, saying that the "mis-spelt Anglo Saxon word" was a distraction and did not dignify the court proceedings.[9]
Following a number of complaints about advertising campaigns using the acronym, the UK's Advertising Standards Authority requested that the company submit all poster campaigns for approval before running them.[4]
The "fcuk" brand has also been controversial in the United States. The American Family Association urged a boycott of fcuk products [10] and Bloomingdales removed "fcuk" branded products from their shops.
The effect of the controversial logo eventually wore off and French Connection stopped using the acronym in advertising in 2005 and reduced its profile in its shops. However it is still used on certain menswear products and in-store branding. Despite this lowering of the profile, French Connection remains known as "fcuk", particularly by the UK press.
http://en.wikipedia.org/wiki/French_Connection_(clothing)
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