Sucks to be the left leaning papers, down and down and down and almost out, while Murdoch is up and up and up
Rupert Murdoch just strengthened his wicked dominance in print media - by offering Australians newspapers they prefer to buy over the Fairfax alternative. Should there now be a law forcing readers to buy The Age instead?
Print readership of major News Corp papers rose to 9.4 million a week, while print and digital audiences across all News Corp platforms rose to 15.226 million a month, the biggest audience of any publisher
NEWS Corp Australia has bucked the trend of declining newspaper print readership to post a 2 per cent increase across its national, metropolitan and regional titles over the past year, well above the 4 per cent decline across all major newspaper print mastheads…
The first year-on-year comparisons under the Enhanced Media Metrics Australia audience measurement system show ... the Daily Telegraph’s print readership, boosted by big-selling editions such as its front-page story on the brawl between billionaire James Packer and Nine boss David Gyngell, was up 1.5 per cent on weekdays to 1.191 million, while The Herald Sun and The Courier-Mail both rose by 0.4 per cent to 1.452 and 716,000 respectively…
The [Murdoch] Herald Sun was up 1.0 per cent on Saturdays to 1.205 million, but its direct competitor, The Saturday Age [Fairfax], experienced the biggest drop in absolute numbers over the year, losing 81,000 readers — a decline of 10.7 per cent.
The Sunday Age was down 9.3 per cent to 582,000 and The Sun Herald fell 8.6 per cent to 828,000 but The Sunday Herald Sun [Murdoch] was up 2.3 per cent to 1.156 million.
Fairfax’s Weekend Financial Review experienced the biggest decline in percentage terms, losing almost one in three readers (30.6 per cent) to 118,000 readers.
The Sydney Morning Herald was down 7.2 per cent to 755,000 readers Monday to Friday and down 7.4 per cent on Saturdays to 850,000.
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