Sainsbury's supermarket has defiantly defended its 2020 Christmas advert after racists threatened to boycott the store.
Over the weekend, the multi-chain shopping company released one of their three festive adverts.
The ads aim to celebrate culinary memories with loved ones and hope to transport viewers through time by centring around three personal stories of modern British families and their connection to Christmas food.
The first - named The Gravy Song - follows the story of a black British family reflecting on previous Christmases and sharing their hopes to be reunited this year amid the coronavirus pandemic.
The heartwarming ad sees a montage of home video-style footage playing while the phone conversation between family members ensues in the present day.
The excitement for Christmas gets them talking about dad’s gravy and his ‘famous’ gravy song.
The song brings back memories of years gone by, as the daughter tries to cope with the embarrassment of her dad’s singing while admitting her love for the gravy.
She is then heard confessing that she “really wants to be home” for Christmas, echoing the feeling of Brits around the country.
After the tender film aired a number of enraged racists took to Twitter to fume about the mega supermarket featuring a black family in the footage and claimed that they would stop shopping at the store.
One wrote: "Fuming.....just seen the @sainsburys Christmas advert. Won’t be doing any shopping there then!"
Another penned: "Looks like they've gone for the zero British people option."
" @sainsburys Worst advert I’ve ever seen, I’m going to pack my bags and move to Lagos where they know how to treat us white people!!! Good luck and good riddance," a furious TV watcher added.
And proving that Sainsbury's are ignoring the racist hate, a spokesperson for the brand told The Mirror that the supermarket is for "everyone" and that they wanted their advertising to reflect that.
A spokesperson told: " We want to be the most inclusive retailer where colleagues love to work and customers love to shop.
"We are proud that our advertising represents the diverse communities we serve and our Christmas campaign features three stories of three different families. Sainsbury's is for everyone and it’s important to us that our advertising reflects this."
Several TV viewers have shown their fondness for the festive advert as defended it online too.
An upset social media user typed: "I am honestly embarrassed to say I am from this disgusting, racist country. And for those who DARE to say the UK isn’t racist just look at the comments on this completely harmless advert. It’s honestly vile to see. THANKYOU @sainsburys for this beautiful advert."
A shocked micro-blogger added: "No way are there people under here complaining at the advert because it has black people in it. Sainsbury's please continue!"
Others joined: "Great advert Sainsbury's. It's even better because to sit back and laugh at all the racists losing their minds. Imagine having that much hate in you. Neither can I" and "If the first thing you notice when you see this advert is the skin colour of the family enjoying the Christmas festive spirit, then you are the problem."
© UIG via Getty Images Sainsbury's are ignoring the racist hate and say the supermarket is for
Others joked that they were offended by the Aldi Chirstmas advert as it features Kevin The Carrot and his family of carrots.
One joked: "I'm very upset about the aldi advert actually because I'm not a carrot and us non carrot people have not been represented."
Another mocked: "I see the outrage is the same as Aldi’s advert for featuring carrots! 0% of British families are carrots. Carrots don’t look like me so I can’t relate. Carrots are the new woke generation ruining this great country. Here’s hoping after brexits there will be no carrots."
https://www.msn.com/en-au/foodanddrink/other/defiant-sainsbury-s-defends-christmas-ad-after-racists-...
Hardly" inclusive", is it? Be interesting to see the next 2 ads.
