Error - The item specific Brand is missing. Add Brand to this listing

I need help with bulk uploading in the spreadsheet. After trying to upload I get the following error message

[Error - The item specific Brand is missing. Add Brand to this listing, enter a valid value, and then try again.]

Can someone help how to rectify this issue?

What the header field should be? I want to enter "unbranded" Please help.

Thank you

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There should be an option to enter unbranded.

If not try selecting 'enter own' and then type unbranded.

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