on 15-02-2014 09:15 PM
I intended to sell my item for $2,000 and put my starting price at $500.00 with a buy it now price of $2,000.00 ..do I have to accept the highest bidder at the auction ?
Yes you have to sell to the highest bidder when the auction ends.
A Buy it Now price is NOT a reserve and disappears as soon as a bid is placed.
You should always start your auction at a price that you would be happy to sell for if you only get one bid.
If you intended to sell your item for $2000 then that is what you should have put as your starting price.
As your item already has bids, you have 2 options : You can let the auction run or you can end it and relist at the price you want. To end the item click on the 'More Actions' drop down menu on the right of the item (on your Selling page) and select 'End Item'.