It probably does no harm at all to add Buy it now to an auction. It can give the perception that the item is better quality than you first realised from the starting price and if you get it lower, you may feel you have nabbed a bargain. All the same, I think some BIN prices are far too ambitious.
But.. I would think very carefully about what starting price I had as I would guess most people are going to be inclined to make a starting bid rather than BIN. Once they do that, your BIN price will disappear and all you will be left with is a normal auction, so you need to make sure you have a starting price you're happy with.
A few weeks back I saw a food processor on ebay $50 starting price $160 BIN. I recognised the exact same ad/photos on Gumtree asking $170. It showed they had already had one offer, which obviously they must have knocked back.
But it gave me the impression they were wanting over the $100 mark.
I made a bid on ebay, no one else bid, so I got it for $50. I was half expecting them to renege but they didn't as they were moving overseas. They were okay with it but were probably kicking themselves they didn't just take the earlier gumtree offer. None of it my fault as I had put in a higher bid but just had no opposition.
Moral of the story-start the auction at the lowest you really want to accept.
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