Is Omniture stats really working?

[ozstockman]

I was under the impression Omniture  stats was working for a long time. So when unique visitors and page views dropped last winter I thought it was just because ebay made changes. It was not har to believe in it because sales dropped too.

But now I do not think Omniture  shows numbers even close to the real visits and page views. The reason is this weekend. I have sold 7 items on Saturday and about the same on Sunday. However  when I go to check stats it shows only 10 unique visits on these days. That's simply cannot be true because normally you need at least 30-50 unique visitors to get 7 sales. That's what I was getting a year ago when I was selling 3-5 items per day.

If their stats is not working what's  the point to have it at all?

Or may be there is another similar but working service running on eBay which I have missed somehow.

[phorum_junkie*]

I have never found any correlation between the number of views or watchers and the number of sales. Very often the things with the lowest visitor count are the things that sell for the most money on my auction listings and I don't bother checking views or watchers on my BIN items, they either sell or they don't.

[ozstockman]

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@phorum_junkie* wrote:

I have never found any correlation between the number of views or watchers and the number of sales.

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It is called conversion rate and 2-3% is normally a good one for any online selling including eBay. Some may be happy even with 1%. If we assume that it is higher on ebay(it may be), even 10%  it means that for 7 sales to 7 different customers you need at least 70 unique visitors. Omniture stats shows only 10 visitors and that's what makes it completely wrong. It is not even possible to be honest. There is no way that 7 of 10 visitors buy something. Any online business would kill for this enormous conversion rate(70%)

[phorum_junkie*]

Can only tell you what I find and on the rare ocassion I bother to look there is still no correlation between the number of views and if an item sells or what it sells for if it is an auction, you can call it a Conversion rate or anything else you like and it may apply to your listings but it does not to mine.

[ozstockman]

I have found what was causing low numbers in traffic reports . Somehow a token authorization for omniture analytics was deleted/expired. It just did not count all visitors and that's why it did not match with sales. I have given it a new authorization and I can see stats now.