NEW FEATURES! Coupons & Credits B-)

[icollected]

Sellers- Got you all excited down there didn't I?

It's a new feature on my external store. Unfortunately not on eBay. I'm sure this has been mentioned many times before, however, I thought I'd bring it back.

I've found that many buyers are happy to keep slightly damaged products i.e. toy box dented in post, if we refund them a small amount or offer a credit (which we have to manually remember to deduct on their future purchase).

This would be so much easier if eBay had a tab in "My eBay" for "My Coupons and Credits".

Huge encouragements to bring repeat customers!

Single use coupons, coupons for multiple purchases, coupons for future orders.

*Cue: Oprah voice* YOU get a COUPON. You get a Coupon. YOU GET A COUPON!!!

Excitement level equivalent to finding two toys in a cereal box!!! :^O

What do you think? How would you recommend it be implemented? Buyers- would this encourage you to return?

Don't like it? Why not?

[digital*ghost]

I suggested that to eBay over a year ago via one of their surveys. I'm guessing they didn't like the idea for some reason, cos I didn't win the holiday for "best / most innovative suggestion". 😮

On another sales platform I've used, you can generate all sorts of codes (percentage off cart total, free postage etc), with all sorts of options for how it gets applied (eg good for x-times use, or for a specific duration, etc). The customer just enters the code at checkout and the discount is automatically applied, and it was a great marketing tool to invite new / repeat customers, or give only one customer a specific code if offered by way of compensation for something.

I'd really like to be able to run those kinds of promotions for specific customers rather than just have a %-off general sale every so often - there's a touch of exclusivity about the individual use of something like a code or coupon over a sale available to all, which can (here's eBay's favourite word) incentivise purchases.


I'm guessing the reason eBay doesn't like it is it would also encourage loyalty to specific sellers - I get the impression eBay would rather be seen as "eBay - that cool place" not "eBay is the place where that one cool seller is", IYKWIM, and so any coupon generation schemes they've run have applied to anyone the buyer purchases from and the discount is facilitated / paid for by eBay / PayPal.