Sorry, lost most of the post when it was uploaded and work commitments meant I could not re-type immediately.
Ebay use a computer algorithm called Cassini to decide who's listings get shown to buyers and in what order. Ebays terms and conditions state that not all listings will always be shown to potential buyers, meaning, at times only some will be show up others not visible.
The system used by Cassini is very complex and ebay don't publicly discuss how it works, but over time some things become obvious.
* New listings receive a boost in visibility for a short period.
* When you sell an item, all of your other listings get a boost in visibility.
* Many believe new sellers receive higher visibility to encourage them to continue selling
* Revised listings receive a boost in visibility for awhile. Some sellers run phantom bulk edits where they " revise " all of their listings without actually changing anything. Other sellers just vary the price or description slightly.
* Sellers who achieve a high sell through rate receive higher visibility in searches than those whose items are not popular.
* Individual items with a long and successful sales record receive higher rankings in ebay searches and also in general Google searches, getting a boost from both sources.
* When one item sells, other similar items from the same seller receive a boost in visibility.
* Ebay claim promoted listings ( where the seller pays ebay extra commission's ) receive a boost in listing visibility. I use this system regularly, but are not entirely convinced
* Ebay claim items with more item specifics receive a boost in visibility.
* Many sellers believe receiving a negative feedback lowers visibility.
So if you sell one item, the rest of your items get a boost and you get more sales........ Lights on
If you don't sell anything for a few days, your listings fall in visibility resulting in fewer sales.......Lights off. Until some-one stumbles across one of your listings and buys the item.
Many people believe ebay uses Cassini to rank sellers and spread sales among all sellers., using a complex system based on the main categories you sell in. They certainly track your two main categories as this information is displayed in seller hub. Some people believe if your sales drop too much, you get a boost in visibility to help you get a few sales ( lights on ) and conversely once you sell your share, visibility drops again ( lights off ) to enable some-one else to sell something. ie. ebay has more sellers than buyers in many categories, so needs to ensure everyone gets a few sales.
Many also believe larger sellers receive a regular quota of sales. Basically guaranteeing them $X of sales per month, with whats left of buyer demand spread amongst remaining casual sellers. If true this would tend to exaggerate the high and low sales periods for casual sellers.
But again Ebay are not telling so, the above is all conjecture based on peoples experiences.
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