eBay Traffic will take a big hit due to Google's Panda update

[t-shirts-au]

This is quite sad news for eBay and especially for all sellers. Google's new Panda 4.0 update has had a dramatic influence on eBay's search engine rankings. Early reports show eBay's visibility for thousands of keywords to be down 33%-80%+

http://searchengineland.com/panda-4-0s-big-loser-ebay-winners-losers-chart-192123

http://moz.com/blog/panda-4-payday-loan-2-and-ebays-very-bad-day

Less exposure on the SERPS (Search Engine Results Page) means less visitors to everyones listings. It seems eBay's strategy of generating pages with no content and with little user relevance has come back to bite them 😞

[sweet_violets]

Interesting thanks,also Tony Abbotts budget has killed buying confidence so Ebay has gone dead again.

[t-shirts-au]

I've been tracking a few eBay keywords this past year over several niches. Australian results dont seem too badly affected at this time, with many page one rankings still. In one particular niche (pets) I've seen eBay results drop from first page from about 50% of the results.

My guess is Google Australia is still rolling out these updates or eBay Australia doesn't use the same tactics to the extent of eBay USA and UK (which has also reported big losses)

[merfar2107]

A lot more to do with ebays increasing and expanding fees than Tony Abbott.

[nevillesdaughter]

The site being hacked will frighten off a few too!

[diecastcarsvicki]

greed on collecting fvf on postage and high fvf overall is what is killing eBay.

they only have themselves to blame. no bargains to buy here anymore.

[artlover74]

Personally, I think it is a big publicity stunt, funny how sales are slow for numerous reasons that have all been mentioned previously and then all of a sudden out of the blue, Feebay is splashed all over the news with something that happened 3 months ago...
Cheap advertising if you ask me!

[t-shirts-au]

@artlover74, this happened just last week and there is no benefit from any publicity garnered from it. Are you talking about the hacking incident instead?

[clarry100]

About 6-months ago we tried Google adwords.

We let it run for about 6-weeks and spent $125. Fortunately $100 of that was a Google bonus so not too bad.

We did not notice any appreciable change in our sales at all in this time even tho we were paying for clicks. So people must have been clicking on the ads but not converting to a buy.

We asked about 20/30 customers who did buy from us if they found our product using Google search and 100% said no they searched within ebay.

So we surmised from that, that people who wanted to find someting on ebay searched using the ebay search not Google. And if they were looking for the same product outside ebay then they used Google search.

We also questioned a few of our friends right across Australia and had them use a very common search keyword and our ad was right at number one on the search results every tme.

We sell baby headbands and accessories, so we used "baby headbands" as the test phrase.

So IMHO I can't see that all this "kuffuffle" is anything to be worried about really. eg today we have had our biggest sales day in about 5-months.

[davewil1964]

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@t-shirts-au wrote:

I've been tracking a few eBay keywords this past year over several niches. Australian results dont seem too badly affected at this time, with many page one rankings still. In one particular niche (pets) I've seen eBay results drop from first page from about 50% of the results.

My guess is Google Australia is still rolling out these updates or eBay Australia doesn't use the same tactics to the extent of eBay USA and UK (which has also reported big losses)

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Isn't it against eBay policy to list live animals?

I would have thought a category which should attract 0 hits (as it can't exist) to be unable to drop lower than that.