"Relist" or "Sell Similar"

[jellybirddesigns]

Does anyone ever end their listings and relist them to "refresh" a store?

Just looking to maybe refresh some items in my store which have been there for a few years. Some have had quite a few sales over time, but since my visibility seems to have dropped off, I'm wondering if the the Ebay search engine, Cassini, no longer considers them for Best match etc, especially if they have had a large number of impressions which have not actually converted into sales.

I'm wondering if it's better to "Relist"  or rather do a "Sell Similar"?

Either way it gets a new item number and sets all views, watchers etc to zero.

Thoughts?

[purplemon18]

If you have the listings to spare, and want to do the experiement, I would suggest splitting your stock between them and changing them enough to avoid duplicate listings. Then see if it makes any difference for you. You can always end one or the other listing later.

As an example, I have a foundation that comes with or without sunscreen. Initally I had 2 separate listings but decided to try a listing with variations, so I split my stock between the 3. The variation listing seemed to perform better, so I eventually ended the other 2. If it had gone the other way, I would have still had my sales history for the original listings.

[davewil1964]

If you have the current store promo, it only works with 'sell similar'. Relists come off your base amount.

[gumleaf_goodies]

I was under the impresison if you used Relist, the same item number still applied and Sell Similar applies a new item number. 

So I always End then use Sell Similar. Removes all watchers and views, but since these rarely translate into actual sales, it doesn't bother me if I lose them. But supposedly because the search engine now sees these as new listings, they rank higher.

Could all be total rubbish of course. 

[jellybirddesigns]

Thanks Gumleaf - you're right, it could all be rubbish.

My visibility completely tanked when I changed my subscription level in May so I'm looking at all angles to try and improve. May or may not help, but I will work on things over the next few days and see if there is any uptick.

[padraicpaul91]

I have been ending, then relisting or sell similar with my stock for about a year or so now.

There are about 400 items in my current inventory and do it all but a few that clock sales on a regular basis. 

The aim is to do this no less than every six months, often sooner.

As far as exposure in search results or possible sales, I have not noticed much difference.

Mostly use relist now, thinking that ebay sends emails to watchers about the relisting. Unsure if this will happen with a 'sell similar'. And there is no need to re-enter payment,postage and return policies.

[davewil1964]

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@padraicpaul91 wrote:

I have been ending, then relisting or sell similar with my stock for about a year or so now.

There are about 400 items in my current inventory and do it all but a few that clock sales on a regular basis. 

The aim is to do this no less than every six months, often sooner.

As far as exposure in search results or possible sales, I have not noticed much difference.

Mostly use relist now, thinking that ebay sends emails to watchers about the relisting. Unsure if this will happen with a 'sell similar'. And there is no need to re-enter payment,postage and return policies.

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There is no requirement to do any of that with 'sell similar'.

The similar listing is a mirror of the base listing, including payment, postage and return policies. Have you actually used the function?

[padraicpaul91]

Yep. Have used both.

But often,not always, I have  re-entered those policies for a 'sell similar'.

There may be a time lag for the info to be entered by the system.

Maybe due to my slow broadband?

I did see this occur recently after I was distracted from the listing.

Most often I am doing multiples, so a bulk relist is convenient.