06 September 2013 | 03:14PM EST
eBay Buying Guides are a great way to connect your business to potential customers who are using eBay to research products.
Writing a Buying Guides allows you to build credibility by positioning yourself as a subject expert and to drive more traffic to your listings and eBay store. There are 4 merchandising slots relevant to the Buying Guide topic available for use beneath each guide you produce.
To find out more about sharing your knowledge and expertise through Buying Guides, visit our Seller Centre.
Regards,
The eBay Team
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