We’re introducing a new Comparative pricing policy

[au_news_team]

We're introducing a new Comparative pricing policy that will be effective from 21 May 2022.

What’s the new policy

The new policy applies to listings on eBay.com.au and covers all types of comparative pricing that a seller uses to establish the value of the discount to the buyer. This includes, but is not limited to, where a seller refers to:

•   The recommended retail price (RRP) of an item to demonstrate a discounted current price; or
•   Its own historical or previous pricing on or off eBay compared to the current price charged (including by using 'was/now' pricing or 'strike-through' pricing, or by specifying a particular dollar amount or percentage saving).

This policy also applies in circumstances where a seller provides eBay with the above information for the purposes of eBay displaying a discount on their item.

If you are a seller and include comparative pricing in your listings (for example, by creating a promotion from the Marketing tab in Seller Hub) or provide eBay with comparative pricing information, you need to read, understand and agree to the conditions set out in the Comparative pricing policy. 

Next steps

Please read the full policy linked below. The policy will automatically be effective from 21 May 2022. 

See the new Comparative pricing policy

As always, thank you for being part of eBay.

The eBay Team