And the seller WAS providing a service.
You didn't need to go to the shopping centre, the seller organised delivery for you.
That is one of the main reasons people buy things online that are more expensive than instore, convenience.
It is NOT a scam and I think you will find eBay call centre staff have just said to you they will look into it but nothing will happen to this seller. Perfectly legal and legitimate. The seller can have the feedback removed.
Whilst you may be annoyed, it is up to the buyer to shop around and check prices before making a purchase.
@fcosenti wrote:Sorry but eBay agrees with me - they are investigating the seller as they don't consider this practice acceptable.
YOU MUST "EARN" EVERY DOLLAR by providing some sort of service. Otherwise, it is automatically a scam.
And PLEASE let's stop blaming the victim - since this has become a national sport lately.
You must earn every dollar? That would mean there's a universal value on what it takes to perform certain aspects of selling, so that when say Gucci sells a bag for $10,000, when it only cost them $100 in material, that other $9900 is properly earned and they're not "scamming" their buyers.
Ticket scalpers would also disagree with your definition of scam, as would the current dictionary definition. (And hey, I don't like the practice of ticket scalping, in fact I disagree with it, but I also recognise it's not fraud).
The only thing you are a "victim" of, is finding out exactly where the goods came from and that you could have paid less for the item. I get why that's upsetting. For the last 6 months or so, I was reasearching corner desks - I needed a much bigger one than the little student desk I had been using for years, and I wanted a hutch, so I had been looking for a while and found one that was a good price and was even bigger than many others at twice the cost. I couldn't afford it straight away, though, so I pretty much stalked it for ages, hoping that it would at least get a discount over the new year sales or something, but nope... 😞 Eventually I just bought it at full price. Less than a week later, they finally put it on sale - 30% off, I could have saved a bunch more than $20. So ripped off!!!! 
(Only not, them's the breaks, and I got what I paid for on the day, when I decided to buy something at the advertised price).
This may surprise (and disappoint) you, but I can assure you that eBay is infamous for lip service when it comes to this sort of thing - do you know how many times, I (as a seller) have been a victim of real fraud, you know, like buyer theft and the like? And then, when I report them to eBay, with a full range of evidence of actual criminal activity, I get the same old reply "reast assured this has been referred to our trust and safety team, the account will be investigated and action taken where appropriate but for privacy reasons we can't tell you exactly what that action is...." blah blah blah. Nothing happens. Ever.
If they don't take action against real fraud, the notion that they will genuinely frown upon a practice they 100% support on a daily basis is a deluded one, I'm afraid.
