The key to competing with chain stores with clothing is to not sell what they are selling now. You can often get more for last seasons claerance items thnt what they are selling now. Buyers cant see what you have in the stores, so can't price compare, and even if they know what it cost last year so what. The store can't supply.
Truth is i have sold some mainstream budget store items SH for more than equivalent item. Simply because buyer likes the design. In fact for mid range items brand name and whether BNWT or S/H makes less difference than you think. Someone takes a shine to the style/ pattern/colour, its in the ball park what they are willing to pay and so buy it.
The mistake many sellers make is put too much empahsis on brand, going for plain bland items with a big name rather than something eye catching and different by some unknown or chain brand.
Trying to guess what the value of SH clothing is becomes a total lottery if you are trying to set BINs. I start everything the same BIN and gradually reduce until sold, and I would never have been able to guess those final prices.
Like any way of making money, if anyone is capable of doing it then you either have to be more qualified/experienced/skilled to succeed or else do some hard unpleasant task no one else is willing to do. Otherwise you will simply be undercut out of business. The more accessible Ebay selling is, the more people you compete with. so what is your difference?
The survivors now will be the ones who are willing to take some losses (even unfair ones) to sell more as they are more flexible with buyers.
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ASSUMPTION IS THE MOTHER OF ALL STUFF UPS!!
