Does anybody know whether it is worth using Google Ad Words to promote my eBay Store?

[jenniferpaisley]

I would like to know if anybody has used Google Ad Words to promote their eBay Store.  I do not want to spend the time and money on it if it doesn't make any difference.  Also, how would I know if it was working?  Any help greatly appreciated.

Thanks

Jenny

[springyzone]

I am not exactly sure how ad words work, but if you mean.. when people do a google search about an item, your ad on ebay would show, then i guess i can comment from my point of view as a customer.

I find it intensely annoying when i do a google search of an item and see ebay ads for that item. That is because if i wanted to look up the item on ebay, I would do it directly. If I am googling it, it means i am after something else-maybe how much shops charge for it, or manufacturing details etc.

I have been frustrated a few times in my searches as it throws up ebay ads and other ad sites. Sometimes i have clicked on them but basically, it is not ebay I am after when i google. And no, I have never bought after seeing an ad like that-all it does is frustrate me as i have to scroll through all the rubbish links to find what I am after.

[makka96]

Doesn't ebay change the file name anyway?

[clarry100]

Hi Springyzone,

Thank you for your input.

That was exactly the conclusion that we came to after giving Google Adwords a try.

We concluded that, like you say, people wanting to find eBay things will go into eBay and do the search there.

So we are hoping that once we have our own web site established, that when our ad does show up, and the link is NOT to an eBay store then perhaps a potential customer, such as yourself, might actually follow the link and take a look. After all why would they type "baby headbands" into the Google search bar if that was not what they were looking for.

Our ad will only display to you if one of our chosen keywords (and you can choose as many as you like) is searched for. eg if you typed "big green spiders" then you would not see our ad at all.

Over a period of about 1-month of using it we were unable to attribute a single sale to Adwords. Yet people were supposedly clicking on the links because we were being charged by Google. That's how it works. Pay per click! It's not pay per sale.

[digital*ghost]

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@makka96 wrote:

Doesn't ebay change the file name anyway?

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Yes, actually they do, so it's probably not of the greatest benefit (to sales) when only using eBay's image gallery.

But they can't do it to any images displayed in listings, which I also include and the file names will match the item title.