How do you customise the seller information box on listings?

[pc-tech-pros]

Some of the bigger sellers have a much more detailed 'box' on the right hand side of the listing which contains seller information such as username, feedback etc. For instance, this seller ->http://www.ebay.com.au/itm/NEW-DC-Shoes-Mens-Rob-Dyrdek-Flooded-Zip-Hoodie-DCSHOES-Sweatshirt-Tops-M...

has their logo, previews of other items etc.. Does anyone know how to get this on their listings?

[pc-tech-pros]

I just spoke to Ebay. Apparently this is a new feature that Ebay is experimenting with to see if this extra deail in the seller information box improves sales. The sellers that currently have this have supposedly been 'randomly selected'. I did a bit of searching and amazingly, it seems that these randomly selected sellers happen to be large, high volume sellers. What are the odds..

[stephystarfish]

I think that feature will only benefit recognisable brand names like DC Shoes. I don't think it will work for most other sellers.