Interesting Listing Experiment

[clarry100]

During the past month or so we have one particular listing that has been performing exceptionally well.

We could see that the listing was ranking very high in search results, above lots of the Chinese stuff.

It sold so well in fact that we ran out of stock. We have stock control ON so the listing did not end just went invisible.

So anyway rather than end what looked like a good seller we decided to change the listing in the hope that it would keep its search ranking.

So we changed the pics, price, description and title etc to a different item. Still baby headbands but a quite different item.

I didn't think it would work. I thought the listing would drop off into oblivion and never sell any more.

But to our surprise not so....

The revised listing is continuing to maintain its high search ranking and is still selling like hotcakes.

Very strange phenomenon indeed. Just a very interesting experiment.

Good for us tho of course.

It just confirms to us that in our particular category search ranking is everything.

[digital*ghost]

Up until a couple of years ago, it was impossible to edit titles on any listing that had had a sale, or was an auction with a bid, (I remember the times I had to end and relist to fix typos in titles )

eBay decided to allow it, though, sometime after variation format listings were introduced, but never got rid of the little banner at the top saying "some of your information isn't editable" or whatever it says. 

[englishrosegardens]

I thought I'd tried to change one recently but maybe I just read their outdated message and assumed I couldn't, or else it was an auction within a few hours of ending.  I just changed the title in a BIN listing that only had half an hour left to run.  Thanks for keeping us informed, digi!

saarzi, yes, I know the buyer should see things exactly as when they bought it, but I just didn't trust ebay to get it right.