Promoted Listing is when you agree to give ebay a share (up to 20%) of your sales for the selected listing(s). This is on top of FVF and all other fees you normally pay ebay anyway. In return, ebay ranks the said listings higher in Best Match. You can pick as many listings as you want. No idea what the "Lite" bit is, but I guess it's similar with the fat Promoted Listing.
Why not just reduce your price by 20% and go up the ranking in the lowest Price+Postage ranking? That way, you pass the bucks to the customers (and more people might acually buy) instead of the pockets of ebay executives.
I tried Promoted Listing before, sold exactly 0 item from it before I took my 3 listings off the promo. I admit, those 3 listings were not my best sellers, but then again, why would I give ebay 20% more to sell my best sellers?
