can I sell an item without an auction?how do I get the price I want?

[newlifechristine]

Hi

I'm very new to selling via auction and as I am time poor with work I'm asking here...

I am selling an item which I believe is worth $300 minimum I'm not familiar with auctions so the highest bidder is at $110!

As the seller, what rights do I have here on ebay to NOT sell the item for such a cheap price please?

[brerrabbit585]

Like who cares???????