Recent changes to the eBay Plus Program

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We recently announced some changes to the eBay Plus program and we wanted to provide some clarity about what these changes mean for you. 

What’s changing?

We’re opening up the eBay Plus program so more listings are eligible and more sellers can benefit. 

Previously, only items with a price of $15 or more were eligible for the eBay Plus badge. We’ve now lowered this requirement so items with a price of $2.50 or more are now eligible for the eBay Plus badge. 

Why enable the eBay Plus badge?

Listings with an eBay Plus badge:

• See up to a +17% item view uplift*** 
• Access eBay’s most engaged buyers 

What does it mean for me?

This may mean that more of your inventory is eligible for the eBay Plus badge. Remember, the badge is applied at a listing level so you are in control of which listings you want to enable.

You can set-up your business and postage policies for eBay Plus to apply to listings where enabling the eBay Plus badge makes sense for your business. 

Which listings are eligible?

All fixed-price listings with an item price of $2.50 or above are now eligible, provided they meet the other eBay Plus criteria. 

See the full list of requirements here → 

How does the express shipping subsidy work?

As part of the program's value proposition for eBay Plus items, metro buyer's are upgraded to express shipping for free. This aligns with market expectations for this type of membership program, and helps drive extra velocity for your listings.

Therefore, to earn the eBay Plus badge on your listings you need to offer free standard shipping and a reasonably priced express postage option to metro areas. To help you provide this great experience for buyers, we’ll give you money back to help cover the cost of upgrading from free standard to express postage to metro buyers. 

• For your eBay Plus items with an item price of $15 and above: There is no change to the amount you receive today. We’ll continue to give you up to $4 back for the cost of sending your parcels with express postage.
• For your eBay Plus items with an item price between $2.50 and $15: We’ll give you $2.50 back for every eBay Plus transaction sent with express postage. See below for how we determined this amount and postage options you can use for these items.

What postage options can I use on lower-weight items with express postage?

New Sendle 250g parcel

We understand that you may be using an untracked letter to post your items today. However the untracked letter service isn’t a tracked or express service, both of which are required to earn the Plus badge. 

eBay have partnered with Sendle to provide sellers with an affordable tracked Express option. Sendle is launching a fully tracked, 250g express product^ on the eBay Labels Platform with pricing from $4.28 in the same city^^ and $5.28 for different cities. 

Who is eligible for this service?

• To be eligible for this pick-up only service, the pick-up address must be located in an eligible postcode in Sydney, Melbourne, Adelaide and Brisbane. 
• This service can only be used for orders with 10 or more labels within the same booking/manifest

If you don't meet this criteria, you may still be eligible for Sendle business rates, which start at $5.55 for an express service on the eBay Labels Platform with no minimum order quantity. We’ll continue to explore postage options for sellers on the platform, so you have more options for sending your eBay orders that work for your business. 

With the eBay Plus express shipping subsidy, for your items under $15, we will pay you  $2.50 to cover the upgrade from the current standard Australia Post letter you are using to Sendle’s express 250g service. This means you shouldn’t be incurring any additional cost.

As an added benefit, when you purchase labels on the eBay Labels platform, tracking is uploaded automatically. 

Australia Post tracked letter 

You also have the option of using an Australia post tracked letter, for which you will also be required to purchase a ‘Priority’ sticker to make this service express and meet the criteria.

However please note, for this service you will still be required to manually enter the tracking number on eBay.