eBay

I wonder weather the seller name (as long as I don't have a store) is important at all.If it is important should it explain what's in the store or rather be something like a brand name?

I sell plants at markets and want to sell them at ebay too. I know about gov. restrictions.The aim is to make a living salary, not now but say in a year.What is better: start with free listings or a shop?Do I have to get an ABN number right away or l...