Subway Pulls 'Sexist' Ad After Backlash

[icyfroth]

Fast food chain Subway has pulled its Halloween ad from its official YouTube channel after it was branded "sexist".

The US purveyors of lengthy sandwiches produced an ad that encouraged women to eat Subway sandwiches in order to look good in "sexy" Halloween costumes.

They encountered an online backlash, with internet users branding them "sexist" "misogynistic" and "sizeist".

The spot features a woman who consumes the company's sandwiches because she wants to fit into "all the costumes" for Halloween, like "sexy nurse" "spicy Red Riding Hood" and sexy permutations of schoolteacher and football player.

Read more at http://www.9news.com.au/world/2014/10/04/14/26/subway-pulls-sexist-ad-after-backlash#ApvEpfTdkKI1LvY...

I don't see anything wrong with the ad.

I like Subway's Italian BMT best. With avocado. Yum.

[channys_mum]

I can see nothing wrong with the ad either.

[*mrgrizz*]

OK

what is "sizeist"?

[polksaladallie]

The only thing wrong with the ad is that they are telling us that their product is healthy because it is low fat.

[imastawka]

Link not working for me.  Will check it later.

I lurve Subway.    Icy, what's a BMT?

I love Italian sub with salad  (no meat)

and Jalapenos on everything

[the_bob_delusion]

Plenty of fat women helloween costumes too. NOw those ARE scary. So doesn't that go against subway logic???

[cherry*135]

Doesn't this statement make it sexist?

The US purveyors of lengthy sandwiches produced an ad that encouraged women to eat Subway sandwiches in order to look good in "sexy" Halloween costumes.

Men can eat fried takeways, be obese and still look sexy in a Halloween costume, but women can't.

[*mrgrizz*]

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@am*3 wrote:

Doesn't this statement make it sexist?

The US purveyors of lengthy sandwiches produced an ad that encouraged women to eat Subway sandwiches in order to look good in "sexy" Halloween costumes.

Men can eat fried takeways, be obese and still look sexy in a Halloween costume, but women can't.

---

that statement is not from the ad.

[cherry*135]

BMT = Biggest, Meatiest, Tastiest

[karliandjacko]

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@polksaladallie wrote:

The only thing wrong with the ad is that they are telling us that their product is healthy because it is low fat.

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that and it's lame, unimaginative and dated.