Because "you lot" like to gloat his ratings are down in the hope his show will be dumped.
In fact his viewer ratings have been fairly steady.
Like the way I used your "you lot"? 
© Bob Krist/CORBIS
??If you're from a town with a strong union presence, you know that if new commercial construction happens without union labor, protests often follow.
Burly guys in work boots and union shirts will take to the streets to wave signs, pass out flyers, and draw attention to whatever business has offended them. Sometimes they'll bring a special guest—a giant inflatable rat with sharp, menacing buckteeth and claws, beady red eyes and a belly scattered with festering blemishes and swollen nipples.
This year, the rat—which the Labor Heritage Foundation calls an "effective piece of street theater"—is old enough to grab a beer with guys when they've had their fill of picketing. That's right, "Scabby the Rat" (as he was dubbed by his creators) has been uglying up the sidewalks in front of union-unfriendly businesses for 21 years
