how to stop following a seller

I receive emails from a seller who advise that the emails are generated by Ebay as I am "following him".

 

I am no longer am interested in his product range and have not nominated him as a "Saved" seller.

 

He advises he cannot stop me following him and I must do it through Ebay

 

No where can I find an "unfollow" button and this question has been asked before without an apparent solution being advised.

 

No complaint against the seller just don't want his emails anymore.

 

regards

 

Harry

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