How can I invite eBayers to sell our product ?

tia_juib
Community Member

Hi Everyone,

 

I am currently looking for eBayer to sell our products in Australia. I'm in the hair care industry and have products that are sold to comsumers and businesses. eBay forum is the only place I know and I'm not sure if this space is the right place. I don't really want to go to expos' or product shows yet because I prefer to do my business online for now. Can anyone help ?

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How can I invite eBayers to sell our product ?


@tia_juib wrote:

 

 

To give you more information about my business. I have website presence but I'm still refining it. As for our product(s), it's FDA approved in Thailand and we have registered with the Department of Health (NICNAS) here in Australia. I have done some trials here already and its been successful. So I'm confident we'll be able to sell here. We just need to build that layer for distribution.

 

 


If trade shows and / or independent distribution are out, you need to find the online equivalent. 

 

For some of my products, I source them directly from the manufacturer, for many others, they are sourced via wholesale agents - basically a middleman who both holds stock and sources stock on my behalf, or even approaches manufatcurers with custom products that I want so that I can get them made and shipped out in bulk with orders from various other manufacturers. If you can get a business like that on board, the distribution to local sellers both on and offline would likely be a lot easier, then it would be more of a matter of building brand awareness and trust. 

 

I sell in completely different categories, though, so couldn't tell you what's around for hair care, (Hairhouse Warehouse seem to still be around, I know they used to be wholesale distributors years ago, but I'm not sure if they still are). 

 

If you want to approach people at more of a grass roots level, the only way to do that is look for places where people are looking to source products on that level - there are websites where you can add your info to a directory, there's probably even Facebook groups connected to such things (I know of a couple of eBay seller groups, but you need to find ones that are open to direct marketing, many of them are seller support groups and advertising is a no-no). 

 

But I really do want to stress the importance of having information to be able to give people. I understand it's not really appropriate in this thread, so I'm not trying to get you to post product info here, but if you want or need to distribute online, you need to be able to be found independently online, and have all of the information related to your products available for interested parties. If you think of it as a tradeshow situation, you have your booth, and you can spruik it, but the reality is people will approach the booth not the other way around, and intererested parties can ask their questions, but they also have the opportunity to go away and conduct independent research, and being able to do that can make or break a sale, IMHO. 

 

@As for viability on eBay, that's really going to depend on the product, and price point. I know there are specialist hair care products out there that cost $30+ for a small bottle - two of those in a 500g satchel at @$8.00 won't seem so bad - cheaper than a trip to town for a lot of people. Even if the price point is lower, if there's something else about the products that make them unique, they can still find a market (people do buy handmade beauty products, specialist soaps and the like, product prices are under $10 with postage nearly as much, so in cases like this the product itself is going to determine whether it's a viable product for a seller, so again emphasis on interested parties being able to find out as much about the products and how they would need to market it up front). 

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How can I invite eBayers to sell our product ?

Hi chameleon54 and rocket2retro, thanks for your thoughtd and ideas. You both make strong cases. 

 

To put things into perspective, given that I don't have a lot of financial backing, establishing a small scale army in each state like you say would be the beginning I need. Get some recurring cashflow running then use the money to build scale. This was my initial thought as well, establish my distribution arm with some eBayers first so that our products will be available locally for pick up. This will make delivery cost and timing cost effective.

 

There would be minimal cost for eBayers to hold stock but they would be free to develop their territory as they wish. We would provide marketing support like social media marketing, campaiging to promote our product and link back to them for purchase and delivery. As we build customer base we could hold promotions like gifts, competitions and giveways to encourage them to keep buying from us.

 

As far as I can see and correct me if I'm wrong, but I feel that eBayers are struggling in this space because china brands and knock off have access to the local territory now and they can be very cheap. However their shipping can take forever if it ever turns up and eBayer are held accountable as a result, does that sound like some of the issues at hand ? 

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How can I invite eBayers to sell our product ?

Thanks digital*ghost, what you're saying makes a lot of sense. I guess I should look at adding my business details to online groups and directories first. At least it's listed and people who search in my category can see me and groups I join would know who I am. My website is online but I'll need to make it informative to potential buyers. This is the direction I was looking for, so thanks for your advice.

 

Also many thanks to other guys who also shared their thoughts. You guys are awesome ! Cheers

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How can I invite eBayers to sell our product ?

I just looked on eBay to see how exactly how popular hair shampoo actually is on eBay (I know this is not your only line but as you mentioned it I'm using it as an example).

 

I searched hair shampoo within Australia & there are 5000 items that come up in that search (someof them were not related such a combs and salon wash basins etc). I then looked at sold items for yesterday (Friday). A total of 20 hair shampoo items were sold on eBay in Australia yesterday.

 

This included a wide range such as anti-dandruff, baby shampoo, mousse shampoo, colour care & herbal and in all price brackets from expensive salon stuff to cheaper brands.

 

Based on this I'd say only 150 units are sold each week.

 

Even if you could magically capture say 5% of the total eBay shampoo market, that is just a gross total of 7.5 sales per week.

If you had sellers in every state they'd be only averaging a single sale each per week.

 

Any potential reseller would probably do their homework and find the same information & I doubt they would consider it to be a viable proposition.

These are the sort of market considerations that you need to reasearch & consider.

 

From personal experience I would not even bother to search eBay for shampoo as I know that the postage alone would cost more than the price I pay per bottle ie approx $10.00 per 1 litre bottle which would be well over $10.00 to post.

Perhaps if I used a very expensive brand (say $30 per bottle, I might consider checking the price on eBay)

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How can I invite eBayers to sell our product ?

Hi rocket2retro, thats a very interesting point you raise and a very valid one. If you don't mind me asking, are these figure for the whole of Australia or is it specific to a particular area ? 

 

From an eBayers prospectives I can see how this figure would discourage them from even wanting to get involve. The maths doesn't even add up. However, I would be interested to see the sales figures for hair colour as that is our primary product. It's smaller, weighs around 150 grams and can be fitted inside a sachet. It would be interesting to see the number of items sold in each state. Can you advise where I can get those stats ?

 

Another point that I would like to know is do eBayers have marketing programs in place like loyalty programs, promotions, gifts etc. to keep client loyal to your store/brand ? If the answer is yes would you mind sharing some samples ? 

 

 

 

 

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How can I invite eBayers to sell our product ?

You can check how many listings are in a given category by searching for it on eBay, and then on the left-hand side will be an option to show sold listings (it shows sales for the previous 60 days, I believe - don't forget to check the actual listings of the item in question, as one listing could have sold many items due to being a multiple quantity and / or variation listing, eg one listing that shows up in sold just the once shows as having sold 100 units between the 15th of Jan to 13th May).

 

That being said, on the off-chance you haven't done so already, you may want to check whether the hair dye can be transported by Australia Post with (or without) a dangerous goods licence. There seems to be very few listings on eBay for hair dye (just over 1700 once you filter down to Aus only), and I suspect it's because a lot of the ones available can not actually be posted (anything containing peroxide is prohibited by Aus Post). 

 

This is a link to Aus Post's Dangerous & Prohibited Goods guide (well, a link to the link containing the PDF, anyway) - https://auspost.com.au/parcels-mail/postage-tips-guides/dangerous-prohibited-items

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How can I invite eBayers to sell our product ?

If you search 'hair dye' the select location 'Australia Only' then 'sold listings' you will be able to see the dates of sales & you can add up how many sold each day or week etc by adding them up.

 

The figures I gave on the shampoo were for all of Australia.

 

I don't think you can see how many sold in each state, however you could refine the search even more by including the 'show nearest first' and putting in a postcode eg if you put Melbourne 3000 & searched items withing a 250km radiius that would give you an approximation of sales in Victoria.

 

I would guess that the population sizes of each state would be a pretty good indication & you will sell a lot more product to NSW than Tasmania.

 

You cannot target individual people or groups for marketing. If you have an eBay store sale & reduce the price of a product by say 10% the offer will be available to everyone. If people subscribe to your eBay store they will get an email when your sale is on (provided they have selected 'receive emal notifiications from this seller').

 

In 15 years of selling to 20,000 buyers I have 76 current subscribers. To this effect it is a pretty ineffectual marketing ploy.

 

Once a member has bought an item you have their conrtact details and (although I'm not allowed to say so here) what you do with that information is up to you. Some sellers include marketing leaflets in the parcel as well.

 

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How can I invite eBayers to sell our product ?

Thanks digital*ghost and rocket2retro for those information. The chemicals in the hair dye and peroxide appear to be in the prohibit list so I'm not sure how guys selling hair dye are getting away with sending it. Perhaps they're just not disclosing it or during a courier that can. Something I'll have to talk to Australis post about.

 

As for marketing, I wonder if any eBayers use social media networks like FB or Instagram to build fan and followers. I'm under the impression that businesses use social media strategy to build up followers and eventually use promotions such as competitions, giveaway etc. to drive sales.

 

I was thinking of using the same strategy as my research tells me that FB is the 4th most visited website in Australia behind google and youtube. I'm already building this and all I needed is to have my distributions in place, but from the conversations I've been having with your guys, I think my biggest challenge is convincing eBayers to join me. 

 

That being said, if we were to put a price on potential earnings (minimum net) to eBayers to attract some interest, from your perspective, what do you think that number you be ? 

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How can I invite eBayers to sell our product ?


@tia_juib wrote:

 

That being said, if we were to put a price on potential earnings (minimum net) to eBayers to attract some interest, from your perspective, what do you think that number you be ? 


what do you think that number you be ?

 

I don't think we are qualified to make that assessment, and the fact you would ask that of volunteer members on a public forum where posters have no real verifiable credentials does not imbue me with confidence in you knowing what you are doing posting here.

 

I have said this before on these boards . . . . . . we don't know if the members we reply to are 12 year old school girls or 55 year old men sitting around their lounge room in their undies . . . . . 

 

. . . . . and neither of these would be qualified to make a guess at a figure.

 

 

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How can I invite eBayers to sell our product ?


@k1ooo-slr-sales wrote:

@tia_juib wrote:

 

That being said, if we were to put a price on potential earnings (minimum net) to eBayers to attract some interest, from your perspective, what do you think that number you be ? 


what do you think that number you be ?

 

I don't think we are qualified to make that assessment, and the fact you would ask that of volunteer members on a public forum where posters have no real verifiable credentials does not imbue me with confidence in you knowing what you are doing posting here.

 

I have said this before on these boards . . . . . . we don't know if the members we reply to are 12 year old school girls or 55 year old men sitting around their lounge room in their undies . . . . . 

 

. . . . . and neither of these would be qualified to make a guess at a figure.

 

 


Smiley LOL     OK You,ve finally clocked me.  Every word is true......I am a 55 YO man sitting in my lounge in my undies      ( but I do have shorts over top    LOL      )            So I guess that counts me out......

 

For what its worth I will give an opinion anyway.......

 

The OP asks what sort of minimum figure would need to be advertised to attract people to selling a product.  the simple truth is the best people ( the ones you want to be selling your stuff ) will already have the gumption to be running succesful businesses themselves and will not need to buy into programmes with "earn great income from  home,  minimum start up capital required" type phrases.

 

The only people who would be attracted to those type of schemes are people with little business experience and no sales skills who are not going to make good representatives for your brand.

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