We have a product we call a "headband kit". Normally it sells at a rate of about 1 per week or so.
There are a few different sizes and content combinations (and therefore prices) each of which has its own separate listing across our two ebay stores. It's very popular for baby showers and home crafters who want to make up their own baby headbands.
Yesterday (Friday) morning, by some strange chance, two of these kits sold in quick succession to two separate buyers.
Then for the rest of the day there was "kaching" throughout the day on these same items.
7 of them sold thru the day including one on E**Y by another odd coincidence.
We did a search test and found that our kits (all of them on both stores) were occupying the first five positions of search ranking. We had never seen this happen before as they normally languish down a page or two below the Chinese sellers.
This morning they are still up there so we are hoping the sales trend continues over the weekend, although weekends are normally very slow for us anyway.
So it seems that search ranking is everything, in our particular category anyway.
