Listing not selling

[1688store]

My current listing being 15 days, but still no sale and I even lowered the price

http://www.ebay.com.au/itm/Australian-Made-Joystick-Superior-Parts-and-Quality-X10Y-PC-PS3-Game-Cont...

However, my previous listing was sold on the 20/8/2015 on the same item. Please help and any advice appreciated.

http://www.ebay.com.au/itm/Brand-New-Yellow-Arcade-Joystick-X10Y-for-PC-and-PS2-3-/321831359324?rd=1

[lyndal1838]

Listing on ebay does not guarantee that your items are going to sell immediately.

Buyers have a lot of choices...it is not as though you are the only seller of these items.

You just need to be patient.

[cathyjoyjoy]

Have you seen just how many listings there are with the search "joystick PS3"? ....... and then how many there are when you reduce the selection to  "Australia Only"?

[jessicadazzler97]

Some of my listings have literally been there for over six months! I know I could just lower the price dramatically to a 0.99c auction or something, but so far everything I have listed has sold eventually, so it's just a matter of waiting until someone really wants what you've got available.

[1688store]

Good point.

I was doing some keyword research with search terms and found that you need to sell cheaper than what your competitors are selling. To achieve this goal I need to lower my manufacturing costs by using alternative parts.

I noticed other listings in their titles using keywords such as product features, colors, style, type, manufacturing origin and etc. This is how I setup my listings and getting the following results.

Search Terms:

joystick ps3 (1789 listings, my rank #6)
balltop joystick ps3 (7 listings, my rank #1)
australian joystick ps3 (7 listings, my rank #1)
arcade balltop joystick (7 listings, my rank #1)
balltop joystick (7 listings, my rank #1)
australian made joystick (7 listings, my rank #1)

[joethenuts]

you might have to use chipboard   and chinese parts  but then it wont be a premium product  its up to you.

[1688store]

The parts may not be premium, however they are good quality Chinese parts. The design is still premium, because using a combination of acrylic sheets and meranti wood which is premium hard wood.

If sellers are selling more joysticks at around 90AUD in order to get chunk of the pie you need to sell more and can't just sell 1 a month and make profit just for one.

I used to teach the Diploma of Business subject and you always make more on volume as opposed selling 1-2 at a higher price.

$99 item will sell more than similar items at $149

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@joethenuts wrote:

you might have to use chipboard   and chinese parts  but then it wont be a premium product  its up to you.

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[joethenuts]

go for it  but dont forget to change the add from japanese parts to chinese parts, 

[heihachi_73]

If you want competition, swallow those 9s on everything and put $140 on the $149 items for example - that might get more watchers at least (and hopefully a few buyers - after all, if eating $9 still doesn't get a buyer, it's either too much of a niche product or simply too much to start with - you might have to sell other things besides arcade sticks). That said, seeing strings of 9s on the end of a price was always a pet hate of mine; we won't make $9 notes and 99 cent coins for good reason (who remembers the Mambo t-shirt with the $19 note on it? It was back in the 80s or early 90s when paper notes were still around)

Personally, I wish I could pick up an arcade stick for around the $50 mark, but I don't see that happening any time soon unless China goes even lower. My trusty old Fighter's Choice PS1 stick worked well back in the day until I wore out the stick itself - and then I found out that the metal switches from an old Atari 2600 joystick fit perfectly and it lasted another couple of years - and then the buttons wore out (these only had rubber pads rather than metal switches). Suffice to say, Tekken 2 and 3 (hence my screen name still today) had many characters in the thousands according to the usage data (Tekken 1 doesn't show this data in the records, but it still keeps track of the percentages). I still have the same memory card too.

Speaking of the "make more on volume" subject, that also worked in a really old Atari 2600 game called Fishing Derby - catching 2-point fish near the top of the water was quicker than catching the 4/6/8-point fish at the bottom, and had less risk of a shark eating your catch!

[1688store]

It's just a marketing strategy that makes the price stand out.