Listing not selling

[1688store]

My current listing being 15 days, but still no sale and I even lowered the price

http://www.ebay.com.au/itm/Australian-Made-Joystick-Superior-Parts-and-Quality-X10Y-PC-PS3-Game-Cont...

However, my previous listing was sold on the 20/8/2015 on the same item. Please help and any advice appreciated.

http://www.ebay.com.au/itm/Brand-New-Yellow-Arcade-Joystick-X10Y-for-PC-and-PS2-3-/321831359324?rd=1

[1688store]

Here is why every retailer or seller using the pricing strategy ending with .99 according to this wiki topic at https://en.m.wikipedia.org/wiki/Psychological_pricing

[phorum_junkie*]

I was doing some keyword research with search terms and found that you need to sell cheaper than what your competitors are selling

Not true, in fact selling for more with higher specs, more information and a good return policy can do better as anyuone looking for quality won't go fr the cheapest options.

When I search using lowest cost including postage I usually ignore the first few pages which have the cheapo Chinese tat unless that is what I am after buying.

[1688store]

The seller can sell more when in fact price is cheaper as opposed to selling at higher prices and selling less.

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@phorum_junkie* wrote:

I was doing some keyword research with search terms and found that you need to sell cheaper than what your competitors are selling

Not true, in fact selling for more with higher specs, more information and a good return policy can do better as anyuone looking for quality won't go fr the cheapest options.

When I search using lowest cost including postage I usually ignore the first few pages which have the cheapo Chinese tat unless that is what I am after buying.

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[digital*ghost]

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@heihachi_73 wrote:
If you want competition, swallow those 9s on everything and put $140 on the $149 items for example - that might get more watchers at least (and hopefully a few buyers - after all, if eating $9 still doesn't get a buyer, it's either too much of a niche product or simply too much to start with - you might have to sell other things besides arcade sticks). That said, seeing strings of 9s on the end of a price was always a pet hate of mine; we won't make $9 notes and 99 cent coins for good reason (who remembers the Mambo t-shirt with the $19 note on it? It was back in the 80s or early 90s when paper notes were still around)

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I just mean these as general comments, since your post highlights the issue...

There is actually some very specific psychology to certain pricing points, and/or numbers. Prices ending in 99c are generally not recommended because it reminds people of bargain basement stores (so I would agree when marketing a superior quality product, a 99c end to the price is unlikely to be doing the sticks any favours), and of course you never see your more up-market stores price anything ending in 99c. Prices will end in 95c, and that taps into a slightly different tactic (people read prices left to right, even though we all know $9.95 is as good as $10, people see $9 first and it immediately "feels" less than $10, for lack of a better way of putting it, no matter how many will protest that they're not that easily fooled (because no one is being fooled, as such, it's a trigger on a subconscious level).

The other aspect is that when people see rounded prices like $10 it can give the impression the pricing was decided arbitrarily (which goes on to imply the possibility they'd be paying too much), whereas if it's $9.95, people trust that the seller actually thought about and worked out the pricing more thoroughly, and came up with something more exacting and therefore approrpriate.  

To customarcades.... I'm presuming there was a reason you first decided to manufacture / sell superior quality sticks. I'm not saying stick with it no matter what, but I have to presume those reasons meant something to begin with, and that there would be gamers out there who will value those reasons as much as you did. Personally, I would introduce a budget range and keep the premium range. 

[1688store]

Good idea, you mean make 2 variations of the product.

X10R model is with the red buttons (Premium range $150 (All parts from Japan), Budget range $100 (Some parts from China)

[1688store]

Some of my listings being more than 23 days and still no sale, will it help me boost my sale if I purchase a competitor's joystick and open it up so people can see what the real quality difference is.

Thanks.

[lyndal1838 · Accepted solution]

NO NO NO.....That could end your selling on ebay permanently.

If the other seller does not report you I would think buyers would stay away in droves.  That really is not playing the game.

Just because you have good quality items it does not mean they are going to fly out the door.  All ebay sellers are doing it tough at the moment.

I really think you have already received all the advice that members here can give you.  Just do what all the other ebay sellers are doing......wait patiently till the buyers come along.