Does anyone else here think the OP could get more for the items than what they are charging??? or am I just a fool looking a gift horse in the mouth?
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Fashion jewellery is a really difficult category, particularly with resin / acrylic and allloy materials and no particular theme to focus on (and use as keywords - eg cats 😉 ), and when there are likely Chinese sellers with the same or similar products who flog it for <$2 free post.
One of the things I learned fairly quickly when I first started trying to sell jewellery, is that it's rarely a worthwhile investment if someone else is selling it for less than I can post it. You can get lucky, there is some jewellery in particular that I was looking at in the beginning that Chinese sellers had for around $2, and an Australian seller (not me) had for $20, and I was surprised to see they'd sold a few, but they were using better and more specific keywords.
If you can't match or beat the Chinese on price, it becomes more about range, presentation and service.
Range doesn't necessarily have to mean hundreds or thousands of different items (though the more you have, the more you're likely to get traffic and sell), but can mean focussing on particular themes or styles, so that people will slowly associate your name / store with something they're into and check what you have regularly. Finding a niche in jewellery, if that's the way you want to go, isn't easy, but it is possible, and I know of a few that are still lacking in Oz sellers. I worked for a year to build up that part of my store, so while there are millions of jewellery listings on eBay, if someone searches for a particular style, they'll find less than 200 and most of them are mine. 😉
Try to think of as many applicable keywords that you can - eg that 'New Colourful Elegant Bib Necklace', I would add things like the shape, Neon or Fluro and maybe even Cyber or Cyber Punk - the more you help buyers find you...the more they will.
Presentation is first and foremost the gallery photo, but also includes the listing content. The gallery photo is very important because it needs to catch the attention and interest of people browsing. I highly recommend not using any photos that have a website address as a watermark, eBay doesn't like it and if buyers can read it, they know they can go elsewhere for what you have. It may just be me, and only a little thing, but I also like to see words capitalised in listing titles. :8}
When it comes to the listing content, large photos within the description are a bonus, and I would make the font of the description larger, so that with photos and description, the information about the item dominates over any terms and conditions you have, rather than the other way around. T&Cs should ideally be kept short and sweet, and I prefer to include only what seems absolutely necessary, while keeping it strictly to points that buyers may actually want to know (in other words, I don't tell buyers what I expect from them - save for a short not about appreciating payment within 7 days - I tell buyers what they can expect from me, eg how soon I post, whether I offer combined postage and discounts, my return policy and so on).
Which leaves service, and a large part of that comes down to the reputation you build, but you can also convey the level of service you offer in your listings. Not offering returns is ok, but a lot of buyers feel more confident buying from sellers who do accept returns, and as you're competing with a lot of sellers who will, it has the potential to make the difference between a sale or not. Being located in Australia can be a selling point - that can make for faster and more personalised service, so don't be afraid to find what advantages you can offer local buyers and highlight them in your listings.
Hope some of that helps.
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