on 11-09-2015 09:09 AM
Hi,
we sell arcade gaming joysticks and components on eBay, previously we sold one joystick on the 28/8/2015, however after updating the listing using professional templates no sales. Any help will be much appreciated.
John Zhao
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on 13-09-2015 09:37 PM
@1688customarcades wrote:I've updated my listings according to everyone's advice, but still no sale in 12 days and how do I boost my sales like other sellers.
When you have a more specialised product, I think sometimes it can take a while to really get things up and running, as even if you're offering the best product on the market, if no one knows that's what it is, people will tend to stick to what they know, so I would personally work on building brand recognition and reputation.
In the meantime, though, there's a couple of things that may help boost traffic and / or sales, these may not all be suitable for you, but hopefully even if not, it will lead to more ideas.
The easiest way to increase traffic is by diversifying range (particularly at different price points), so that people who are interested in arcade sticks could find you via other products.
Another way to start getting some product / brand recognition is - if you can afford to do so - to get some independent product reviews from well known / respected tech or gaming sites that can guarantee (in as much as possible) that they will review the product (if nothing else, this can help build brand recognition, so it probably wouldn't hurt to have your brand name in item titles).
You could always try promoted listings, as well (I just need to mention first, I have never used them myself, so can't tell you how well they work, and honestly I feel eBay gets enough money out of me so I would personally be reluctant to use them....but...) The way these are supposed to work is you nominate an amount (percentage of sale) that you're prepared to pay to get more visibility in search results in specific areas, but you only pay that amount if someone clicks on your listing from one of these extra placements, and goes on to buy it (within 30 days of clicking on it).
on 13-09-2015 09:44 PM
Give it a chance.....it is not yet 3 full days since you first asked your question.
If other sellers of the same items are selling a lot more than you are then look at their listings and see what is different.
There is not other way to boost sales.
on 11-09-2015 09:31 AM
Okay, I don't know why your items aren't selling, but for a start, the nuclear green and magenta text has to go. Hurts eyes.
I don't know what your listings looked like before you changed them, so it's difficult to say what the problem is. There may not even be a problem - sometimes sales are just slow.
11-09-2015 10:20 AM - edited 11-09-2015 10:25 AM
@everard6920 wrote:Okay, I don't know why your items aren't selling, but for a start, the nuclear green and magenta text has to go. Hurts eyes.
I don't know what your listings looked like before you changed them, so it's difficult to say what the problem is. There may not even be a problem - sometimes sales are just slow.
Agreed, I found it very hard to read the green and magenta text too and gave up.
I dont know anything about joysticks but searched arcade ps3 joystick. Your items came up very well in searches on the first page. Maybe yours are super proffesional, but the Chineses sellers are offering similar looking items for half the price and they come with funky graphics and plastic bodies that would appeal to the casual buyer.
If yours are elite type proffesional items have they been reviewed in gaming sites and blogs ? Can you get a mate to write you some glowing forum posts and product reports on popular sites ? Maybe ask a few questions such as "Hey I saw this controller for sale second hand, does anyone know about them" and then just answer the question with how great they are and you can buy them here. insert link ( yeah I know, but this is marketing, do you think all the advertising we see is snow white and true ? ). Is it worth sending one to some respected online gaming guru to get his appraisal. ? And yes they are going to have to stand up to independent appraisal and be worth twice the price of similar products if you go down this path. Good luck with it all.
on 11-09-2015 10:31 AM
@chameleon54 wrote:
Chineses sellers are offering similar looking items for half the price and they come with funky graphics and plastic bodies that would appeal to the casual buyer
I think this is his biggest problem, his listing does not stand out. The title really should say it's Australia Made, made with professional grade components or something along those lines. It's just got a generic title (Arcade Balltop Black Joystick X10Y for PC and PS3 Game Controller) with a faily generic listing graphic.
Descriptions are rarely read these days, templates are a complete waste of time.
on 11-09-2015 10:43 AM
It was good to see the traffic from forums and other sites but eBay new peice of work is a piece of rotting poo
on 11-09-2015 11:34 PM
Hi thendreamer,
you got a good point about the title, I've just changed the title to Australian Made Joystick Superior Parts and Quality X10G PC PS3 Game Controller.
on 12-09-2015 12:47 PM
I just looked at one listing and couldn't see any issues with the listing format, text colours etc, but speaking as someone who may look at these kinds of items from time to time, I'd personally prefer to see more about the one you're selling and less about other people's '**bleep**py' products. (For example, when advertising high quality, 'superior products', it kind of ruins it when you don't leave it at that - if you look at top of the range product advertising, any reference to inferior quality products tends to be subtle and general, while the focus remains on the actual product being sold - I think it conveys better if you show enough confidence in the product that you don't have to keep reminding people other products are **bleep**py 😉 ).
Things like photos of different angles (esp. a top-down view), would also help, and also - just speaking as someone who has only ever used stock controllers - what kind of finish the wood has (i.e. is it laquered, or somesuch), or how likely am I to get splinters after a few months of banging around with it.
on 12-09-2015 01:28 PM
Perhaps you could also value add?
If you manufacture these yourself you could always offer ongoing product support, repairs, upgrades, tradeins etc
I don't think you are doing too badly.
Another Au based seller with a similar item priced at 59.95 only sells 2~3 per month.
on 12-09-2015 08:52 PM
Very good point, I will do some product photos with different angles and focus on my product rather than someone else's.
Thanks
on 12-09-2015 09:50 PM