User Activity

If I choose to grow my business by upgrading from an individual seller to a Store with a new name do I forfeit my 10 year feedback rating?....or does my ebay username sit under the store name with all feedback history on view.
I sold an item to a buyer who was disappointed with the colour of the garment (item#181124881789) despite the description and photo being accurate, and rather than contact me chose to leave 'Neutral' feedback (anything that isn't 'Positive' is 'Negat...
I'm sure it is a simple process but I have a 'pushy' buyer who is hassling me for a much lower start price and free delivery contrary to my listing. On being told by me that i am not prepared to change my start price and the postage stays as listed.....