After reading sons n daughters & stawka's posts, I had a look for myself at that ad.
Fmun59, I had the impression you were after some advice in order to increase your views & possible sales.
I know this isn't about the 'free postage' enquiry, but the above boardies are 100% right.
Nothing enrages a buyer more (and I am a buyer) than to buy from a listing where the description is not accurate. Your photos are good, your description as such is okay, but the 'item specific' section is complete hash.
You absolutely cannot list something as brand new, unused and unworn when that isn't the case. Not unless you want to make a buyer totally livid. I know this for a fact as I was recently in a similar position where I received something listed like that and it wasn't. At least your photos are accurate though. In my case, it was enough to trigger a neg from me, which isn't something I have done in years. You are at high risk of the same happening unless you change your item specifics.
Back to your shoes. I don't think 10 wears showcases 'enduring quality' in any shoe. My grandson had $8 Kmart school shoes that lasted 3 terms till he grew out of them. Their sole looks as good as new. Plus as stawka says, you have a close up photo for the original price at $530.
So that shoe ad at least needs a bit of a spruce up.
As for putting 'free postage' in the title. It depends on what you are selling. Yes, sometimes it can be a drawcard in that the buyer knows then that the price they see is the total price they will be up for. They don't have to take the extra step of adding any numbers in their head. So it is more straight forward.
But you risk shortening the details you can fit into the title. For example, in the shoe ad, you have
Gucci - Laceup Black Black Shoes - Eu Size 43 - 1 Minor Scratch
That's pretty good. It lists the brand, colour, size & fact it has a defect, all in one spot.
You could shorten it to Gucci laceup black shoes Eu 43, 1 minor scratch. Free post, but in this case, I don't know that at that price point, the postage is the main factor.
Most buyers when they look at your ads, will look at the postage section costs anyway even if free post isn't in the title.
So all in all, I don't know that it makes a huge difference to have it in the title.
