This is actually causing some confusion for buyers as well, because they see the info for Click & Collect, and think that means no postage to pay, when even if C&C is 'free', postage to get the package to a store often is not - it's an understandable assumption, because buy online - collect in a store is generally something that eliminates postage costs.
Even if they understand that an item is not physically at a store when they buy (they don't always realise that, because when they check the stores where collection is available, it says 'in stock' next to each one), due to how other retailer's collect instore systems work, where they have an internal infrastructure that moves goods between locations at no cost to the buyer, they can still question why postage has to be paid to get the item from where it is, to the store they want to collect it from.
Bad marketing from eBay on pretty much all counts in so far as C&C is concerned, IMHO.
