on โ21-03-2021 10:19 PM
For various reasons I've decided eBay will be the guinea pig for trialling tracked postage only, starting from tomorrow (my shop has been closed over a week, so this will be interesting) - I'm posting about it here because a lot of my items are low value ($4-$7), and just thought there might be some sellers with similar business structures who could be interested in the end results (whether it be a success or failure etc), in which case I'd follow up in a few weeks, and again in a few months.
If there's any specific info or stats someone would be interested in knowing, let me know so I can keep track of it.
A couple of things to note, in case it puts any subsequent info I post in the right perspective, while I do get a lot of single-item purchases, the core of my business is multi-item purchases from repeat customers; which is something I expect would make the higher postage cost a little easier to take (postage is going from a bit over $3 flat rate to a bit over $6 flat rate).
I've also set up a discount for orders of $50+, so this may have an effect on some of the changes in buying patterns (if I still get any sales, anyway ).
Lastly, some of my buyers are quite aware of the other platforms I sell through, and I won't be making any changes on those as yet, so this may result in decreases on eBay, but increases elsewhere (if I detect a significant pattern of that, I'll note it here when I update for anyone interested in that kind of stat).
If no one is interested, all good, and we can carry on as though you din't see nuthin' here.
โ14-04-2021 01:37 PM - edited โ14-04-2021 01:38 PM
I know, ๐ but as much as it is a test, I do have making it a permanent thing as a goal, so I will be tweaking things here and there as I go, I'm afraid. I'm considering for example, doubling the quantities for some of my items, especially where the current quantities have a price on the lower end of the scale (i.e. instead of selling 10pcs for $3, making it 20pcs for $5.90 or something like that - those who want small quantities for the lowest price possible can be well catered for already, so I don't really need to corner that market and this would hopefully mean no items where postage is twice that of the item).
@kat - I am a perfectly normal human worm baby (i.e. I stuff up all the time). ๐คฃ
on โ14-04-2021 03:01 PM
digital*ghost, in order to make the experiment sound highly scientific and quotable, you are going to need a placebo version... We need control groups; we need blind testing; we need a catchy research/study title, we need a journal and we need it to be peer-reviewed.
We can game this to some extent. (You see how I've neatly segued from "you are going to need" to the barely perceptible "we need", implying that we (the readers of your experiment thread) are somehow involved as other than onlookers?)
Let us invent/create have the study published in the Journal of Online Selling in the Australian Marketplace, known as JOSAM. We'll also require peers. I have it! Create some eBay accounts called peer (or various permutations thereof), or even peer-review. This is competely in line with the approach taken by the Gruen Effect, and it will add gravitas to this trial.
on โ14-04-2021 04:06 PM
I have many items where postage is double the item price. Unfortunately most times a sale will be only for one item but I have priced them so it would allow a buyer to purchase one each of a few items to make it worth my while for me to pack.
I am at the point unless I need the extra sales to keep my postage discount I feel I would be better of without that price point so have either increased the price and added a discount for those who purchase multiples to keep the price the same for them. I figure there are buyers who are happy to pay for convenience and will only buy what they need.
One of these items had not sold for a few months then suddenly a buyer purchased all I had which was 20 plus lots. I thought to myself I would rather miss all the single purchases and just have the odd one every 6 months for a large quantity.
โ14-04-2021 09:32 PM - edited โ14-04-2021 09:33 PM
I'm mostly thinking about initial impressions of value for money I suppose, of course the downside would be being placed even lower in price + postage lowest first searches.
It's a bit more difficult with craft supplies, though volume discounts make that easier now, which I utilise on quite a few listings. I may have mentioned it above, but there are a lot of craft supply stores that have items priced under $1 and only use parcels for shipping (so cost is $8 - $10 per shipment on average) and they do quite well, though they either have significantly more variety than me or they are even more specialised.
I have way more competitors than I ever used to now, too (when I first started "niche-ing" my range, not even sellers in China - where I buy the bulk of my stock - had much beyond a token range, now the bigger ones seem to get almost everything I do plus more, with the exception of some custom made items I had done, and some branded stock (i.e. stuff they knock off), so it's also a matter of re-finding my groove, so to speak, as my prices can still be very competitive (or even better) in slightly higher quantities than they offer. Maybe I'll just have a few more variation listings for quantity. ๐ค
โ14-04-2021 10:12 PM - edited โ14-04-2021 10:17 PM
๐ค
It is the purpose of the research team to study the effect on consumer spending behaviour for a single business entity in an online commerce environment (otherwise known as ebay, and henforce known as Ecommerce Environment A, or EEA) wherein money is exchanged for goods (in a promissary fashion due to the advent of EEA's Managed Payments system), and said goods are subsequently supplied to the consumer via shipping services, such as those provided by Australia Post, as well as any consequences of increased costs in providing the aforementioned shipping service on a per-order basis, and thus determine if the initial proposed hypthesis is correct - that being consumers will decline to purchase products if:
During the testing period, we have determined it is permissible to introduce isolated variables in order to observe any potential changes in consumer behaviour that can be correlated to said variables, with a view to increase the instances and / or value of consumer spend in comparison to the initial reduction of said behaviors
To contrast our observations and findings within EEA, we will simultaneously be observing consumer behaviours in two similar ecommerce environments, which operate under similar conditions as to be comparable with EEA prior to the introduction of increased shipping costs.
Data will be collected and related in a most anecdotal fashion on the social interaction pages provided to the members of EEA, where they may be perused and assessed by said members for the purposes of general interest, potential assistance, or object of jest.
The qualifications of the datastician appointed to head these research activities are provided in the attached document file
โ14-04-2021 10:17 PM - edited โ14-04-2021 10:18 PM
Yeah, you lost me after ๐ค
on โ14-04-2021 10:32 PM
๐Kinda lost myself there for a bit - I came through in the end though, I think ๐
on โ15-04-2021 07:19 AM
At times I have thought of setting up a store with different price points or shipping options to see if that will make any difference. But in the end I have not tried and have just kept with what I have done for years and figure different buyers will prefer different sellers and listing layouts so have left things as they are.
โ15-04-2021 08:53 AM - edited โ15-04-2021 08:54 AM
@digital*ghost wrote:I know, ๐ but as much as it is a test, I do have making it a permanent thing as a goal, so I will be tweaking things here and there as I go, I'm afraid. I'm considering for example, doubling the quantities for some of my items, especially where the current quantities have a price on the lower end of the scale (i.e. instead of selling 10pcs for $3, making it 20pcs for $5.90 or something like that - those who want small quantities for the lowest price possible can be well catered for already, so I don't really need to corner that market and this would hopefully mean no items where postage is twice that of the item).
@kat - I am a perfectly normal human worm baby (i.e. I stuff up all the time). ๐คฃ
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SpoilerThat sounds to me like a good idea. Not that I am a seller now so I wouldn't really know for sure, but when you're talking small purchases, an increase to $5.90 isn't a big deal, especially considering the person will get double the quantity. In fact if I saw those 2 ads or knew the previous prices, I'd be thinking-slight saving for the 20.
But time will tell, I guess. I'm really interested to find out how it goes.
on โ15-04-2021 08:57 AM
No idea how that happened, that my whole reply went into a spoiler. Tried to edit it, can't figure out how to fix it.๐ค Sorry